7. Inside Social Media at one of the Biggest Universities in America (and What You Can Learn) – Nikki Sunstrum

With more than 1,000 social media accounts to oversee and an audience base of over 6 million, Nikki Sunstrum, Director of Social Media at the University of Michigan, shares what it takes to reach and engage with a large demographic of people from prospective students to parents to proud alumni.

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